In the first article on this site, I wrote "Energy can be defined as four things in this case (and in most cases): time, money, action, and commitment.... A successful entrepreneurial enterprise needs high levels of all four components. With these investments- and a decent idea- any business can be Manifested."
The first and most important of these is Commitment. Commitment is the basis upon which the other three components can grow and flourish. Commitment is the driving force. And entrepreneurship needs a driving force, for it is a path full of obstacles, hurdles, challenges, doubts, nay-sayers, and do-nothings. It is only with commitment that time, action, and money can maintain momentum in the face of these fantastic foes.
Commitment can be defined very simply as consistent and imperturbable motivation to achieve a defined outcome. This is best identified in the face of adversity, but it can also be equally recognized in the face of prosperity. As individuals, we are equally likely to "slack off" during good times, as we are to be disheartened during bad. Commitment never wavers from the defined outcome, even in the midst of extraordinary middle success. And need it be said that they exhibit the same steadfast character in the face of failure?
Consistent: firm, coherent; steadfast
Imperturbable: not easily excited or upset; marked by extreme calm and composure
Achieve: obtain, attain; perform, accomplish; succeed.
Define: explain, clarify; limit, set boundaries.
Outcome: consequence, effect, result, event, materialization
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